Bally's Interactive - Roderic Suarez

MLF x Bally Bet – Angler of the Year

In 2022, Bally’s became Major League Fishing’s Angler of the Year (AOY) sponsor. I was tasked with designing a new Angler of the Year logo that incorporated the Bally Bet logo, as well as layouts for social media and a magazine ad. The logo design was also used on the anglers’ jerseys and anywhere else the AOY award was mentioned.

My Role:
Senior Graphic Designer

VP of Sports Marketing & Brand:
Nehme Abouzeid

Director of Content:
Jessica Welman

Sr. Producer:
Paul Benns

MLF Magazine Ad

Social Media Graphic Concept by Paul Benns and Roderic Suarez

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Minor League Baseball Partnership

In 2022, Bally’s became an official partner of Minor League Baseball. I was tasked with creating a program ad, which was inserted in all of the print programs for every single Minor League Baseball ballpark nationwide.

The objective was to build brand awareness for three Bally’s Interactive ventures: Bally Bet, Bally Play, and Monkey Knife Fight.

My Role:
Senior Graphic Designer

VP of Sports Marketing & Brand:
Nehme Abouzeid

Director of Design:
Stefan Hodgson-Groves

Design Manager:
Hunter Wallace

Smashville Selector

Smashville Selector was a free-to-play game by Bally’s Interactive in partnership with the Nashville Predators professional hockey team. This was the first partnership game ever created for Bally’s. I was tasked with creating the logo and all of the marketing materials, including print, web, social media, and out of home.

Bally Bracket

Bally Bracket was a free-to-play bracket challenge game for March Madness. I was responsible for creating the logo and visual identity for the game, as well as the layouts for all of the digital assets. I worked alongside the Acquisition Marketing and Brand Marketing teams to deliver a completed marketing campaign in under 36 hours.

Match Point Predictor

Match Point Predictor is a free-to-play game, powered by Bally Play and in partnership with the Tennis Channel. I was given the opportunity to design the visual identity for the game, as well as a set of graphics templates to be handed off to Tennis Channel’s designers who would be responsible for creating assets for subsequent events.

Minor League Rundown

Minor League Rundown was the first free-to-play game created for the Bally Play platform as part of a partnership with Minor League Baseball. I was responsible for creating the game logo and designing web assets based on specs provided by the UX/UI design team.

My Role:
Senior Graphic Designer

VP of Sports Marketing & Brand:
Nehme Abouzeid

Director of Content:
Jessica Welman

UX/UI Designer:
Darragh O’Farrell

Copywriter:
Raymond Harrison

Dawg Pound Predictor

Dawg Pound Predictor was a free-to-play game, powered by Bally Play and in partnership with the Cleveland Browns professional football team. The design team was responsible for creating the logo and visual identity for the game in a style consistent with past Bally Play games while also incorporating elements from the Browns’ visual identity.

My Role:
Senior Graphic Designer

Sr. Director of Brand & Content:
Steve Hall

Design Manager:
Hunter Wallace

Graphic Designer:
Luis Carrillo

Promo Graphics for Social Media

In 2021, I was responsible for creating graphics for all betting promos for web, app, and social media. I created various Photoshop templates, type treatments, and image adjustments to make all of the graphics appear cohesive. Paul Benns (Sr. Producer & Video Editor) assisted with motion graphics and creating football helmet assets.

My Role:
Senior Graphic Designer

VP of Sports Marketing & Brand:
Nehme Abouzeid

Director of Content:
Jessica Welman

Sr. Producer & Video Editor:
Paul Benns

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Betting Odds Templates for Social Media

In 2022, I was responsible for designing daily betting odds templates in Canva for Bally Bet Sportsbook. The templates needed to adhere to branding standards for Bally Bet and their sports partners, which also included a requirement to feature every single team equally. Game days consisted anywhere between one and twelve games, so a variety of templates needed to be created.

My Role:
Senior Graphic Designer

VP of Sports Marketing & Brand:
Nehme Abouzeid

Director of Content:
Jessica Welman

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