Bally Bracket

Bally Bracket was a free-to-play bracket challenge game for March Madness. I was responsible for creating the logo and visual identity for the game, as well as the layouts for all of the digital assets. I worked alongside the Acquisition Marketing and Brand Marketing teams to deliver a completed marketing campaign in under 36 hours.

My Role: Senior Graphic Designer

VP of Sports Marketing & Brand: Nehme Abouzeid
Sr. Producer / Editor / Motion Designer: Paul Benns
Director of Performance Marketing:
Jack Loftus
Acquisition Marketing Manager: Salman Naqshband
Copywriter: Raymond Harrison

On-Air QR Code Graphic

Social Media Graphic

Video and Motion Design by Paul Benns