Match Point Predictor is a free-to-play game by Bally Play in partnership with TENNIS.com/Tennis Channel. I was tasked with redesigning the logo and create templated layouts for marketing materials. Bally’s Interactive was responsible for designing the initial files, and TENNIS.com/Tennis Channel was responsible for generating new assets based on the approved templates for future events.
Taking a page out of TENNIS.com/Tennis Channel’s branding, I decided to create color variations for each of the four Grand Slam tournaments with the first being the Australian Open. Professional tennis is played on three different surfaces—hard, grass, and clay—which all have different colors, so the default TENNIS.com/Tennis Channel green brand color would not be sufficient all-year-round.
Bridging the gap between the type-driven, minimal left side of the graphics with the photo-driven right side of the graphic is a ghosted tennis racquet illustration with a continuation of the event photo superimposed through it and desaturated, which adds more visual interest to the layouts. Overall, the layout designs are a combination of Bally Play and TENNIS.com branding. The layout is the same as other Bally Play games but contains Tennis Channel’s brand colors and event photography.
TENNIS.com logo and tennis event photography provided by TENNIS.com/Tennis Channel.