Bally Play was the Free-To-Play Games platform of Bally’s Interactive, which was promoted in locations where sports betting and online casino were not legalized. Bally’s had several sports partnerships whose IP were incorporated into the games. My team was responsible for designing the logos and visual identity for each game, as well as layout designs for any digital assets and other deliverables.
Game Logo Design
Bally Bracket
Bally Bracket was a free-to-play bracket challenge game for March Madness. I was responsible for creating the logo and visual identity for the game, as well as the layouts for all of the digital assets. I worked alongside the Acquisition Marketing and Brand Marketing teams to deliver a completed marketing campaign in under 36 hours.
My Role: Senior Graphic Designer
VP of Sports Marketing & Brand: Nehme Abouzeid
Sr. Producer / Editor / Motion Designer: Paul Benns
Director of Performance Marketing: Jack Loftus
Acquisition Marketing Manager: Salman Naqshband
Copywriter: Raymond Harrison
Social Media Graphic
Social Media Graphic
Video and Motion Design by Paul Benns
On-Air QR Code Graphic
Minor League Rundown
Minor League Rundown was the first free-to-play game created for the Bally Play platform as part of a partnership with Minor League Baseball. I was responsible for creating the game logo and designing web assets based on specs provided by the UX/UI design team.
My Role: Senior Graphic Designer
VP of Sports Marketing & Brand: Nehme Abouzeid
Director of Content: Jessica Welman
UX/UI Designer: Darragh O’Farrell
Copywriter: Raymond Harrison
Dawg Pound Predictor
Dawg Pound Predictor was a free-to-play game, powered by Bally Play and in partnership with the Cleveland Browns professional football team. The design team was responsible for creating the logo and visual identity for the game in a style consistent with past Bally Play games while also incorporating elements from the Browns’ visual identity.
My Role: Senior Graphic Designer
Sr. Director of Brand & Content: Steve Hall
Design Manager: Hunter Wallace
Graphic Designer: Luis Carrillo
Smashville Selector (2022–2023)
Smashville Selector was the first free-to-play game created by Bally’s Interactive and paved the way for the Bally Play platform. After a successful 2021–2022 season, Smashville Selector was renewed for a second season. I was tasked with updating the logo design and creating new deliverables.
My Role: Senior Graphic Designer
VP of Sports Marketing & Brand: Nehme Abouzeid
Sr. Director of Brand & Content: Steve Hall
Design Manager: Hunter Wallace
