Cadillac CTS Giveaway

The Cadillac CTS Giveaway was a dual promotion at Spa Resort Casino and Agua Caliente Casino Resort Spa that took place February 1–28, 2018. Due to unforeseen circumstances, the promotion was added to the event schedule at the very last minute mid-January, so a concept had to be created quickly. Aside from some creative direction from Martin Foster (Art Director), I worked alone to create the concept with supplied assets from Cadillac. It is a based on the grid-like layout seen in Cadillac branding combined with colors, typefaces, and messages that allude to The Oscars, which Cadillac is a sponsor for. I built print layouts for posters, billboards, and car displays, as well as motion graphics for casino floor signage, large outdoor signs, and social media.