Coachella Valley is Clippers Country

Client Agua Caliente Casino Resorts
Agency Agua Caliente Creative Services
Art Director Martin Foster
Date 2016–2017

Agua Caliente Casino Resorts is the new umbrella brand that Agua Caliente Casino Resort Spa and Spa Resort Casino fall under. During the 2015–16 NBA season, Agua Caliente Casino Resorts became presenting sponsor for the LA Clippers. The objective of this billboard, designed to adhere to both Agua Caliente Casino Resorts and LA Clippers branding guidelines, was to build awareness about the new umbrella brand and the LA Clippers sponsorship.

During the 2016–17 NBA season, an LA Clippers fan viewing party was hosted at The Show at Agua Caliente Casino Resort Spa, where fans could watch the game on a huge screen and have their own half-time show. The client requested a video that would build excitement for the event and tie in with the existing Coachella Valley is Clippers Country campaign.

LA Clippers logo and photos provided by client.