Bally's Interactive Logo Designs
As the Senior Designer at Bally’s Interactive, I was responsible for creating logo designs for various free-to-play games and professional sports partnerships. Below is a selection of eight logo designs and additional graphics that I designed.
Smashville Selector
Smashville Selector was a free-to-play game by Bally’s Interactive in partnership with the Nashville Predators professional hockey team. This was the first partnership game ever created for Bally’s. I was tasked with creating the logo and all of the marketing materials, including print, web, social media, and out of home.
Bally Bracket
Bally Bracket was a free-to-play bracket challenge game for March Madness. I was responsible for creating the logo and visual identity for the game, as well as the layouts for all of the digital assets. I worked alongside the Acquisition Marketing and Brand Marketing teams to deliver a completed marketing campaign in under 36 hours.
Match Point Predictor
Match Point Predictor is a free-to-play game, powered by Bally Play and in partnership with the Tennis Channel. I was given the opportunity to design the visual identity for the game, as well as a set of graphics templates to be handed off to Tennis Channel’s designers who would be responsible for creating assets for subsequent events.
MLF x Bally Bet – Angler of the Year
In 2022, Bally’s became Major League Fishing’s Angler of the Year (AOY) sponsor. I was tasked with designing a new Angler of the Year logo that incorporated the Bally Bet logo, as well as layouts for social media and a magazine ad. The logo design was also used on the anglers’ jerseys and anywhere else the AOY award was mentioned.
My Role:
Senior Graphic Designer
VP of Sports Marketing & Brand:
Nehme Abouzeid
Director of Content:
Jessica Welman
Sr. Producer:
Paul Benns
MLF Magazine Ad
Social Media Graphic Concept by Paul Benns and Roderic Suarez
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Minor League Rundown
Minor League Rundown was the first free-to-play game created for the Bally Play platform as part of a partnership with Minor League Baseball. I was responsible for creating the game logo and designing web assets based on specs provided by the UX/UI design team.
My Role: Senior Graphic Designer
VP of Sports Marketing & Brand: Nehme Abouzeid
Director of Content: Jessica Welman
UX/UI Designer: Darragh O’Farrell
Copywriter: Raymond Harrison
Minor League Baseball Partnership
In 2022, Bally’s became an official partner of Minor League Baseball. I was tasked with creating a program ad, which was inserted in all of the print programs for every single Minor League Baseball ballpark nationwide.
The objective was to build brand awareness for three Bally’s Interactive ventures: Bally Bet, Bally Play, and Monkey Knife Fight.
My Role:
Senior Graphic Designer
VP of Sports Marketing & Brand:
Nehme Abouzeid
Director of Design:
Stefan Hodgson-Groves
Design Manager:
Hunter Wallace
Dawg Pound Predictor
Dawg Pound Predictor was a free-to-play game, powered by Bally Play and in partnership with the Cleveland Browns professional football team. The design team was responsible for creating the logo and visual identity for the game in a style consistent with past Bally Play games while also incorporating elements from the Browns’ visual identity.
My Role:
Senior Graphic Designer
Sr. Director of Brand & Content:
Steve Hall
Design Manager:
Hunter Wallace
Graphic Designer:
Luis Carrillo
